Tea & Coffee World Cup Asia
November 20-22, 2008
HITEX Exhibition Center, Hall 1
Hyderabad, India
EQUIPMENT, MACHINES, SUPPLIES, & SERVICES



Tea & Coffee World Cup Asia
Symposiums & Workshops
November 20-22, 2008 - HITEX Exhibition Center, Hyderabad, India

TEA SYMPOSIUMS – NOVEMBER 21

10:30 – 15:30 hours (4.5 hours) $25 / Sorry, this class is now full...

  • A Tea for All Seasons – Specialty Teas of the World (Aparna Datta)
  • What Makes a Good Tea Great? Adding Value to Origins (Premier’s Tea, Chayan Shah)
  • The Changing Face of the Teabag (Pat Annable, Ahlstrom)
  • Beyond Fair Trade (Merrill J. Fernando, Dilmah)
  • Frontiers of Tea (Frank Miller)
  • Teabag Paper – The Future (Kai Wulff, Glatfelter)
  • Comparative Study: Marketing Coffee and Tea (Heneage Mitchell)
  • Chai - Tastes and Traditions Across the Subcontinent (Ritu Joshi, Sapat International Private Limited)

TEA CLASS #1a – NOVEMBER 21

The Golden Leaf India Awards (TGLIA), UPASI will be holding a tea tasting
14:30 – 15:30 hours (1 hour) / Sorry, this class is now full...

TEA CLASS #1b – NOVEMBER 21

The Golden Leaf India Awards (TGLIA), UPASI will be holding a tea tasting
15:30 – 16:30 hours (1 hour) / FREE (first come first serve)

  • The Golden Leaf India Awards (TGLIA), a joint initiative of Tea Board of India and United Planters’ Association of Southern India (UPASI) attempts to unfold the hidden vistas of quality characteristics of South Indian teas. The TGLIA tasting session will showcase teas from the different agro-climatic origins of Southern India, each originating from divergent climatic, soil type and elevation and with a distinctive quality attribute and each bearing the tradition of a unique ecosystem. These teas, the aromatic Nilgiris, the fragrant High Ranges, the floral Anamallais, the brisk Wayanads, the full bodied Travancores, the balanced Karnataka, will represent an interesting facet of the Southern tea bouquet, catering to the needs of every tea connoisseur.
Please sign up at the Event Registration desk...
TEA CLASS #2 – NOVEMBER 22

Sri Lanka Tea & Tasting Class
11:00 – 12:00 hours (1 hour) / Sorry, this class is now full...

  • An invitation to experience Ceylon Specialty Teas at the 2008 Tea & Coffee World Cup/Asia in Hyderabad India. A great opportunity to try our Ruhuna, Kandy, Dimbula, Uva, Uda Pussellawa, and Nuwara Ellya tea.

COFFEE SYMPOSIUMS – NOVEMBER 21

10:30 – 14:30 hours (4 hours) / $25

  • (10:30 to 13:00) Supply of Microlots of Distinct Estate Branded Coffees: A Producer's Perspactive" -
    A presentation with tasting of the various estate branded coffees.
    (Sunalini Menon)
  • Coffee Cultures of Asia (Heneage Mitchell)
  • Taste of Success - What Comes After Starbucks? (Sherri Johns, Whole Cup Coffee)
  • Balanced Plant Nutrition: A progressive approach to coffee cultivation (Ujwala Ranade-Malvi, Micnelf)
Please sign up at the Event Registration desk...
COFFEE CLASS #1 – NOVEMBER 20

Barista Academy Class
10:30 – 13:30 hours (3 hours) / $25

  • The class will feature "Brewing the correct shot of espresso" and will focus on espresso related training that includes using a correct espresso blend, importance of correct grind size adjustment, distribution of coffee in the porta filter, correct tamping, polishing and loading the portafilter and evaluation of the espresso by eyes and tongue.
    (Vikram Khurana-C.E.O, Kaapi Machines India pvt Ltd)
Please sign up at the Event Registration desk...
COFFEE CLASS #2 – NOVEMBER 20

Coffee Cupping Class
14:30 – 16:30 hours (2 hours) / Sorry, this class is now full...

  • Coffee Cupping Class – An In-depth Evaluation of Arabica Coffee
    (Coffee Cupping by Sunalini Menon, CoffeeLab)

COFFEE CLASS #3 – NOVEMBER 21

Barista Academy Class
11:00 – 14:00 hours (3 hours) / $25

  • Class will feature " Cappuccino-an artist's impression" and will focus on correct ways of milk steaming, learn the correct temperature, identifying a good foam of milk and pouring the milk for good presentation.
    (Vikram Khurana-C.E.O, Kaapi Machines India pvt Ltd)
Please sign up at the Event Registration desk...
COFFEE CLASS #4 (a,b,c,d) – Daily, NOVEMBER 20, 21, and 22

4a - Demystify Indian Coffees and their Diversity
10:00 – 11:30 hours (1 1/2 hours) / $25

  • Explore the finest flavors of shade grown Indian Arabica and Robusta, nurtured amidst the diverse flora and the fauna, in an exclusive cupping session of Indian coffee.
    (Coffee Board of India)
4b - Science and Art of Coffee Roasting
12:00 – 13:30 hours (1 1/2 hours) / $25
  • Raise your awareness of various technologies in the coffee roasting mechanism. Master the art and science of coffee roasting to bring out diversity in the flavor profiles of every coffee bean you roast. Equip yourself with the knowledge and let your creativity do the rest.
    (Coffee Board of India)
4c - Essence of Coffee Brewing
14:15 – 15:45 hours (1 1/2 hours) / $25
  • There are many immutable rules of coffee brewing on which everyone who prepares coffee must be absolutely clear. Learn these essential principles and different methods that go into making a consistently exceptional cup of coffee.
    (Coffee Board of India)
4d - Coffee Retailing - Emerging Opportunity
16:00 – 17:30 hours (1 1/2 hours) / $25
  • Become an entrepreneur in Indian Coffee Retail Business. We educate by giving an invaluable insight into initialization and operation of the Café and the Roasting unit.
    (Coffee Board of India)
Please sign up at the Event Registration desk...
EXHIBITION CONTACTS
For General Information, Contact:
Analia Christmas
Tel: +1 212 391 2060 ext 104
Fax: +1 212 827 0945
EMAIL: a.christmas@teaandcoffee.net
In INDIA (Voicemail/Fax: +91 80 6688 6024)
In CHINA (Mobile:+86 139 1039 8690)
EMAIL: g.john@teaandcoffee.net
Exhibition Director
FRANK B. SCHÜTZE
TEL: (49) (30) 645-7212
FAX: (49) (30) 6409-1350
EMAIL: f.schuetze@teaandcoffee.net

Western Europe
JONATHAN W. BELL
TEL: (33) 563-41-35-90
FAX: (33) 563-41-47-81
EMAIL: j.bell@teaandcoffee.net

Eastern North America
SCOTT ROGERS
TEL: (1) (212) 391-2060
FAX: (1) (212) 827-0945
EMAIL: s.rogers@teaandcoffee.net

France
MARIE-CLAIRE ROUSSY
TEL: (33) 563-58-31-73
FAX: (33) 563-58-90-96
EMAIL: mc.roussy@teaandcoffee.net

Mexico and Central America
Bob Olesen
Tel: (1) (212) 391-2060
Fax: (1) (212) 827-0945
Email: b.olesen@teaandcoffee.net

Asia, Eastern Europe, Middle East, Russia
GLENN JOHN
TEL: (66) (2) 255-6625
FAX: (66) (2) 655-2211
EMAIL: g.john@teaandcoffee.net

Western Europe & United Kingdom
ROBERT LOCKWOOD SR.
TEL: (1) (212) 391-2060
FAX: (1) (212) 827-0945
EMAIL: robert@teaandcoffee.net

U.S.A., Latin America
FRED LOCKWOOD
TEL: (1) (212) 391-2060
FAX: (1) (212) 827-0945
EMAIL: f.lockwood@teaandcoffee.net

Western U.S.A., S.E. Europe., Southern Africa
EMERSON LEONARD
TEL: (1) (212) 391-2060
FAX: (1) (212) 827-0945
EMAIL: e.leonard@teaandcoffee.net

North West U.S.A., Western Canada
ROB LOCKWOOD JR.
TEL: (1) (212) 391-2060
FAX: (1) (212) 827-0945
EMAIL: rob@teaandcoffee.net


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